Tuesday, February 14, 2012

Amazing Spider-Man ARG Campaign

Well guys, the ARG-type thing for the new Amazing Spider-Man, called Mark of the Spider-Man, is in high gear. First a site was released, then a twitter, which sent people to coordinates of hidden backpacks full of goodies.

Now each major city has a twitter feed, sending out the locations of different packages, that must be retrieved with a password.  My sister got herself one of the 5 packages in NYC, so let's see what's inside.

First we have the backpack itself, which really doesn't have much to it.

Inside were two Spider-Man hoodies, inside one of which was a secret message, giving further instructions.

And last but not least, a phone, which also seems pretty low key, but it's probably the most important part of them all, because that's how one can get instructions as to the operation at hand.

This whole thing is really exciting, and I'm glad to at least have a spectator seat in the proceedings! I'll update my twitter, to the left over there with any important updates. Keeping you posted, this is the W Defender!

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