Holy shit guys I just saw the newest Amazing Spider-Man trailer.
It looks amazing. And I mean that sincerely. Let's look at it play-by-play.
0:22-0:24; Yes, that is a mechanical webshooter. YES A MECHANICAL WEBSHOOTER!! Things are looking up already.
0:33-0:40; This is probably the brightest spot in the trailer for me. He quips! He actually quips! I mean, there's no evidence that he keeps this up for the rest of the movie, but dammit, I want to believe! That's the only way to keep this movie from being too Grimdark.
After that, we get general clips of his parents and something hidden from him, which looks to me to be Ultimate influenced. Honestly, I'm all for that, as long as it doesn't bog the movie down too much and it's still about Peter. You can see Curt Conners and his transformation into the Lizard, from what looks like Peter's contribution to the formula. This will really help the "Responsibility" theme that's sure to be present, since Peter actually will be, in a sense, responsible.
Then we cut to scenes of cops trying to take down Spider-Man. This, although it might seem like too dark a turn, I am actually for. Again, it's Ultimate influenced, but as far back as the Stan Lee written stuff, the cops have been trying to arrest Spider-Man. The situation can be dire like that, as long as Peter still has a light at the end of that tunnel. I wrote about this earlier in my Spider-Man tribute post, that it's not about how dark things get around him, it's how he doesn't succumb to it. If the filmmakers had that in mind, then this storyline is sure to pay off well.
What I really like is that we see physical evidence of Peter being smart. In the other movies, it was really just implied that he was smart, what with the college and all. In this one though, we've got the webshooters he actually creates, and that cliche big chalkboard scene. This is indicative of his character, I hope, and assuages some fears I had from earlier trailers. Before, it looked like he was just a loser skateboarder, instead of a loser nerd. Now, from this we can see he's not the stereotypical pocket-protector nerd, but he's still got intelligence that actually helps him as he goes into superheroics.
Also, though this is more technical than story-oriented, the film is in 3D, but they filmed it in 3D, so we won't get the usual washed out colors you get with films that were post-translated into 3D. Compare: Cameron's Avatar to Shyamalan's The Last Airbender. So I don't expect any detriments caused by the 3D.
All in all, I am excited. This trailer did was it was supposed to do, and make me really want to see this movie. Of course, I must note that I've been fooled by a trailer before. Specifically, the one from Spider-Man 3. I'm sure if they made the same movie that trailer portrayed, it actually would've been good. So though I'm a bit cautious, most of what I feel for this movie right now is excited enthusiasm.